Continued from previous post… 


Right information is the rights of every single citizen

It is hard to believe on ‘user created contents’ which is not filtered and so as the information designed by a vested interest group or tycoons, sometimes it is done by the government as well, that is manipulated.’

Social media : Is that a right source of information?

Although social media is peer-to-peer interactive communication but there is no single answer whether it is a right source of information. An effective example of citizen journalism is in Ferguson, Missouri, USA; when Twitter user @TheePharaoh posted pictures immediately after a police officer killed an unarmed black teenager, Michael Brown – have helped bring international attention to both Brown’s death and law enforcement’s disproportionate response to the ensuing protests.’’[2] Hence, Ferguson’s citizen journalists revealed the value of an undeniable video[3] Another example is ‘‘The group of bloggers unearthing MH17 intel quicker than U.S. spies[4]

Do the social media empower consumer society or they just exploit consumer’s mind and resources especially time for the benefit of others?

A case is made for seeing democratic implications not simply in the horizontal or ‘peer-to-peer’ public sphere of citizen journalism networks, but also in the possibility of a more ‘reflexive’ culture of news consumption through citizen participation.[5] But UKTV’s general manager Adrian Wills, says ‘‘It is very hard to judge the reliability of digital massage and the film shot on a mobile phone and shared through the social media’’. but he accepts that ‘’it is an increasingly important marketing tool.’’ [6] Hence, online citizen journalism contents add to the diversity of information available in the marketplace.

Social media: more interactive

Due to social media, now, everyone has their own space to demonstrate the story as it used to be available just for limited members of the advance society and organizations in the form of website who can afford it. But, now, all most all media houses have focused on interactive blogging service to build up their audience.

‘‘Globalisation, as defined by rich people like us, is a very nice thing… you are talking about the Internet, you are talking about cell phones, and you are talking about computers. This doesn’t affect two-thirds of the people of the world.” – Jimmy Carter, Former the US President

Image: http://mashable.com/2013/08/24/vine-newsroom/

 

Twitter, Facebook and Blogger, have given everyday citizens the ability to transmit information globally; a power which was once only reserved for large media corporations [7] For an example, let’s see how Facebook, Twitter and WordPress are working-

Twitter: it has a kind of ‘bossy culture’ just allow for limited words and bitly link, earn by selling ‘’follows’’ and adds.

♥ Facebook: It is a kind of ‘lunch break’ where the majority of 18-29 years old show their addictive presence, earn from ads and sell ‘’likes’’.

WordPress: It is a kind of ‘family gathering’ where a blogger is able to post whatever comes in their mind in an extensive, interactive and a professional way. The WP probably a biggest blogging platform which sells ‘‘space’’ to generate income. By using the WP beautiful themes blogger are able to show their speciality on book, poetry, foods, nature, woman, theology, fiction, travel, photography, business, economics, and technology and so on. It is also a kind of storage of knowledge or creations for the future generation but available free space is very limited.

Role and Influence of social media: increasing awareness

Do the social media empower consumer society or they just exploit the mind and resources especially time for the benefit of others? Series of studies show that social media are cost effective source of information where users generate and demonstrate their own stories but an additional investment for internet, computer and technology is still unaffordable for all. According to Jimmy Carter, Former the US President ‘‘Globalisation, as defined by rich people like us, is a very nice thing… you are talking about the Internet, you are talking about cell phones, you are talking about computers. This doesn’t affect two-thirds of the people of the world.” And the other considerable thing is social media is more addictive and exploitative of time and mind of young generation. Social media is definitely helpful to inform consumers but it is addictive and stressful.

Source: http://www.pewinternet.org/2015/01/09/social-media-update-2014/
Source: http://www.pewinternet.org/2015/01/09/social-media-update-2014/

Regarding the market size of social media 52% of online adults now use two or more social media sites, a significant increase from 2013, when it stood at 42% of internet users. [8] and also It is claimed that more people getting news from social mediia’’.  Blogs are effective in busuness purpose as well. There is always commercial messages hidden in blogs as they provide a key market for advertisers. Marketing teams have begun hiring bloggers to promote their products. As blogger gain the trust of their readers, they can be very effective in promoting a product. [9]

Conclusion

Blogging isn’t just about publishing. It’s also about sharing, commenting, and connecting, and blogs should be categorised as media blog and social blog as per the way they work. It is hard to believe on ‘user created contents’ which is not filtered and so as the information designed by a vested interest group or tycoons, sometimes it is done by the government as well, that is manipulated. In fact, social Media is empowering the consumer’s awareness side by side users may lost in the dense of informations. Right information is the rights of every citizen.

Now, social media has been a necessity for everyone to share their story to the world. Social media can be a learning place for the low income group and finally it helps to increase the level of consumption and the size of the market. Without strong and educated consumer society it is very hard to imagine sustainable development. Social media should not be an instrument to collect and sell the information by eliminating fairness but it can change the world through education.

Read also previous post- Social Media: Right information is the rights of every single citizen 

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